Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Vk sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.

Niches they buy

Categories of the channels Vk sponsored in the last 12 months.

Recent Vk sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Чемпионская Рубка! Жесть В Женском Бою! Псих, Пьяный Мастер. Емельяненко, Иван Бобровников.

Hardcore Fighting Championship · 2.7M subs · January 2026

$3.6K–$7.5K

est. deal value

Лунаком - Про Дружбу С Аминой, Роман С Дмитриенко, Женскую Конкуренцию И Одиночество — Девичник

Katya Adushkina · 5.4M subs · April 2025

$4.0K–$8.0K

est. deal value

Зал В Шоке! Таким Исаака Круса Никто Не Видел...

Khalif Tv · 1.3M subs · April 2025

$444–$924

Pitching Vk

1. 1.

   Check your fit against the data above. Vk mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Prizepicks3,763Underdog Fantasy2,949Seatgeek2,822Insta3602,124Draftkings1,813