Waitrose has 11 tracked YouTube sponsorship deals across 5 channels since November 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 3 | 1 | 30% |
| 250K to 1M subs | 5 | 3 | 50% |
| Over 1M subs | 2 | 1 | 20% |
Categories of the channels Waitrose sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
What is Regenerative Agriculture? | National Geographic
National Geographic · 26.5M subs · September 2026
It Finally Arrived | Weekend Celebrations, Painting My Front Door & Early Birthday Presents | Vlog
Luke Catleugh · 65.6K subs · July 2026
Best Easy Vegan Easter Feast 🌸 (you Won’t Believe This Cauliflower)
Rachel Ama · 756K subs · April 2026
Miriam Margolyes: Farting With Arnold Schwarzenegger & Shopping With Leonardo Dicaprio | Lorraine
Lorraine · 371K subs · November 2025
Keira Knightley & Joe Wilkinson Star In Surprise Christmas Romcom | The Perfect Gift
ITV · 802K subs · November 2025
Check your fit against the data above. Waitrose mostly buys Food & Cooking channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Waitrose sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
