How to get sponsored by Waking Up
Waking Up has 57 tracked YouTube sponsorship deals across 3 channels since April 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Waking Up sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 30 | 1 | 73% |
| 250K to 1M subs | 7 | 1 | 17% |
| Over 1M subs | 4 | 1 | 10% |
Niches they buy
Categories of the channels Waking Up sponsored in the last 12 months.
Recent Waking Up sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
The Secret To Building Unshakeable Confidence
Mark Manson · 3.1M subs · July 2026
The Serene Revolution | Episode #123
Mike Israetel · 185K subs · February 2026
Spiritual Elder Asha Nayaswami: What Happens When A Society Loses Its Inner Compass
Mulligan Brothers Interviews · 824K subs · January 2026
Pitching Waking Up
- 1.
Check your fit against the data above. Waking Up mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Waking Up deal
The full Waking Up sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.