Waking Up has 81 tracked YouTube sponsorship deals across 8 channels since September 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 27 | 2 | 54% |
| 250K to 1M subs | 12 | 3 | 24% |
| Over 1M subs | 11 | 3 | 22% |
Categories of the channels Waking Up sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Demetrious Johnson on Youtube plans, Strickland and more! | Red Hawk Recap
Tim Welch · 256K subs · October 2026
Build Your First Local AI Agent? 🧠 Hermes Agent Setup (Free & Private)
Wanderloots · 111K subs · October 2026
Failure, Solved
Mark Manson · 3.2M subs · October 2026
Why We Choose The Wrong People & What Makes Love Last | Matthew Hussey
André Duqum · 777K subs · September 2026
The Thought Experiment That Proves There Is No Free Will
Pursuit of Wonder · 3.5M subs · September 2026
The Dark Side Of Being An Attractive Woman | Episode #161
Mike Israetel · 187K subs · August 2026
Check your fit against the data above. Waking Up mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Waking Up sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
