Wayfair has 349 tracked YouTube sponsorship deals across 116 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 3 | 2 | 1% |
| 50K to 250K subs | 190 | 44 |
Categories of the channels Wayfair sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
long & chatty vlog: going back to Disneyland for FALL + UNFILTERED mom talk + real life🎃❤️🩹
Stacey Diaz · 134K subs · October 2026
The Cops Read My Joke Notebook w/ Sam Morril | Your Mom's House Ep. 881
YMH Studios · 2.2M subs · October 2026
Check your fit against the data above. Wayfair mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Wayfair sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| 250K to 1M subs | 65 | 27 | 22% |
| Over 1M subs | 32 | 14 | 11% |
That made me sick in the most delicious way || LISTENER GHOST STORIES - Ladies & Tangents Ep. 367
Ladies & Tangents · 85.4K subs · October 2026
Week 5 NFL Recap: Biggest Losers Drake Maye's Dominance, Washington Disaster & MNF Picks
Mayo Media Network · 53.2K subs · October 2026
The Chronic Pain Expert: Why Your Brain Could Be Keeping You in Pain
The Bossticks · 317K subs · October 2026
The Police Showed Up!! *Story time* | Chins and Giggles
Chins & Giggles · 113K subs · October 2026
