Xero has 181 tracked YouTube sponsorship deals across 38 channels since November 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 103 | 18 | 72% |
| 250K to 1M subs | 37 | 12 |
Categories of the channels Xero sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
We Started Dad Gang with $750 and One Hat - and did $40M in 4 Years
Foundr · 321K subs · October 2026
Lawes & Genge: How To Stop England Players Leaving
The Good, The Bad & The Rugby · 158K subs · October 2026
Check your fit against the data above. Xero mostly buys Finance & Business channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Xero sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 3 | 2 | 2% |
Economic Expert Reveals the Single Wealth Decision That Makes Some Families 30x Richer Than Others
Building Wealth Without Borders · 259K subs · October 2026
I Asked Farmers Market Vendors How Much They Actually Make!
The Frugal Rich · 106K subs · October 2026
How to make your first $1000/month from your art in 30 days
Kelsey Rodriguez · 295K subs · September 2026
I Helped a Complete Stranger Build an AI Ecom Store
Davie Fogarty · 931K subs · September 2026
