How to get sponsored by Zwift

Name: Zwift YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Zwift has 202 tracked YouTube sponsorship deals across 18 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

202

Tracked deals

Channels sponsored

October 2026

Latest tracked deal

~16/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Zwift sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.

Channel size	Deals	Channels	Share
Under 10K subs	34	2	18%
50K to 250K subs	28	7

Niches they buy

Categories of the channels Zwift sponsored in the last 12 months.

Sports77 deals Technology56 deals Health & Fitness17 deals Travel5 deals

Recent Zwift sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

I woke up at 3.30am to ride one hill.... this meant a lot!
Katie Kookaburra · 141K subs · October 2026
$447–$893
Est. deal value
Is Cyprus BETTER Than Mallorca for Cycling?
Jasper Verkuijl · 122K subs · October 2026
$438–$913
Est. deal value
We Took A Gravel Rookie On A 100km Ride

Pitching Zwift

1.
Check your fit against the data above. Zwift mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Zwift deal

The full Zwift sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.

Create a free account Zwift profile page

Also on SponsorRadar