How to get sponsored by Zwift
Zwift has 74 tracked YouTube sponsorship deals across 15 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Zwift sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the under 10K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Under 10K subs | 34 | 2 | 54% |
| 50K to 250K subs | 18 | 7 | 29% |
| Over 1M subs | 11 | 2 | 17% |
Niches they buy
Categories of the channels Zwift sponsored in the last 12 months.
Recent Zwift sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Toxic Cat 5 Racer & Silca’s Secret Tyre Material | NERO Show
NERO Cycling · 77K subs · August 2026
my toughest day on a bike?! MONT VENTOUX L'Étape du Tour
Katie Kookaburra · 141K subs · August 2026
The News We’ve Been Hiding From You
Global Cycling Network · 3.6M subs · August 2026
Pitching Zwift
- 1.
Check your fit against the data above. Zwift mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Zwift deal
The full Zwift sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
