
Adidas has 222 tracked YouTube sponsorship deals across 55 channels since December 2020. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 23 | 10 | 31% |
| 250K to 1M subs | 32 | 12 |
Categories of the channels Adidas sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Your Trail Arm Is Killing Your Ball Striking…. Fix It In 3 Steps
ChrisRyanGolf · 518K subs · October 2026

GRAB LIFE BY THE BALLS.
Toni Daley · 123K subs · September 2026

VLOG: fall Trader Joe’s haul, fav shoes, new Boston restaurant, etc 🍂
Check your fit against the data above. Adidas mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Adidas sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 20 | 4 | 27% |
Gretchen Geraghty · 371K subs · September 2026

HER TEAM - EMPOWERING GIRLS THROUGH FOOTBALL
adidas · 3.3M subs · September 2026

coldrain - OPTIMIZE (LIVE AT BLARE FEST. 2026)
coldrain · 250K subs · September 2026

Back to school shopping and haul!
Melissa Metrano · 4.9M subs · August 2026