Emma Sleep has 158 tracked YouTube sponsorship deals across 103 channels since January 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 20 | 15 | 41% |
| 250K to 1M subs | 17 | 15 | 35% |
| Over 1M subs | 12 | 11 | 24% |
Categories of the channels Emma Sleep sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
My £450 Golf Finally Has TWIN TURBOS!
Twin Engine Corsa · 165K subs · September 2026
😭 *EXTREME* MAKEUP DECLUTTER 2026! (part 3!!) | STEPH TOMS
STEPHANIE TOMS · 500K subs · September 2026
What a week.. (Ep. 100)
Milly & Louis | Belgrave Villa Renovation · 542K subs · August 2026
Room Makeover | കല്യാണ ഒരുക്കങ്ങൾ തുടങ്ങി | Best Mattress
Tani Malayali · 2.2M subs · August 2026
Daily Vlog | Starting Healthy Habits, Decluttering & Organising, Healthy Ocado Food Haul
Living the life you love · 94K subs · August 2026
நமது காருக்கு என்ன ஆனது?🧐/finally Time Has Come🙂#agvlogs #trending #youtube
AG Vlog's · 1.9M subs · August 2026
Check your fit against the data above. Emma Sleep mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Emma Sleep sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
