Hoka has 56 tracked YouTube sponsorship deals across 15 channels since May 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 11 | 2 | 39% |
| 250K to 1M subs | 15 | 4 |
Categories of the channels Hoka sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
2026 Taco Bell 50km Training! VLOG 2: Leadville and 6 x 6 x6 workout "simulator" prep
Vo2maxProductions · 253K subs · September 2026
WATCH: Wildstrubel by UTMB 20K Livestream 2026
FloTrack · 721K subs · September 2026
Check your fit against the data above. Hoka mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Hoka sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 2 | 1 | 7% |
I Asked An Olympian To Pace Me To A Sub 20 5K
The Running Channel · 846K subs · August 2026
What Race Week Looks Like - London Wtcs
Gwen Jorgensen · 53.8K subs · August 2026
Precision Fuel & Hydration Ironman 70.3 World Championship Ep4 | A Fighting Chance Presented By Hoka
IRONMAN Triathlon · 337K subs · December 2025
From The Run To The Stage | Hoka X Sofar Together At Tempo With Cab Ellis & Brandon Hightower
Sofar Sounds · 1.5M subs · November 2025
