Instagram has 183 tracked YouTube sponsorship deals across 14 channels since May 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 3 | 1 | 3% |
| 250K to 1M subs | 38 | 2 | 41% |
| Over 1M subs | 52 | 6 | 56% |
Categories of the channels Instagram sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
BUY or DIY? Pottery Barn Christmas Decor for LESS!
Designed to the Nines · 467K subs · October 2026
My House Was Built In 1995 — Now I’m Saving It From Collapse During A Thunderstorm #4
Outdoor Life and Craft · 696K subs · September 2026
Becoming Conductors | The Basement Yard #573
The Basement Yard · 1.5M subs · September 2026
Why Do Men Lie To Women? w/ Kim Congdon | First Date with Lauren Compton
YMH Studios · 2.2M subs · September 2026
Trusting Your Husband When You Don’t Agree With Him | Ft. My Sister & Brother-in-law
Happy and Healthy Podcast · 59.3K subs · August 2026
The Corniest Rappers In Hip-hop History
Louaista · 1.8M subs · July 2026
Check your fit against the data above. Instagram mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Instagram sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
