Ladder has 70 tracked YouTube sponsorship deals across 43 channels since February 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 10 | 2 | 45% |
| 250K to 1M subs | 8 | 7 |
Categories of the channels Ladder sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
The Woman Who Discovered She Was Trans At 45 | The Real Stuff
Lucie Fink · 535K subs · August 2026
Bart & Krista Halderson | What Happened Inside the House (Part 3)
Crime Weekly · 374K subs · August 2026
Check your fit against the data above. Ladder mostly buys Health & Fitness channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Ladder sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
| Over 1M subs | 4 | 4 | 18% |
Grand Canyon Mysteries | A Hidden Cave, Mummies, Hieroglyphics & A Lost Civilization (Ep 385)
Two Girls One Ghost Podcast · 198K subs · August 2026
Why I Gave My Ai Access To Everything | Peter Diamandis
Ed Mylett · 1.1M subs · July 2026
Family Feud At The Gender Reveal | Ask Nick
Nick Viall · 315K subs · July 2026
Blackout Drinking, A Packed Party Bus And A Murder Mystery In A Bar | Joel Lovelien
Annie Elise · 1.8M subs · July 2026
