How to get sponsored by Macy's
Macy's has 12 tracked YouTube sponsorship deals across 11 channels since July 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Macy's sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 1 | 1 | 20% |
| 250K to 1M subs | 3 | 2 | 60% |
| Over 1M subs | 1 | 1 | 20% |
Niches they buy
Categories of the channels Macy's sponsored in the last 12 months.
Recent Macy's sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
8 MUST HAVE BEAUTY PRODUCTS I'M LOVING RIGHT NOW
BabsBeauty · 415K subs · June 2026
Full Show: Ready For Mother's Day, Strawberry Letter: You Get What You Paid For - 5.8.26
Steve Harvey FM · 100K subs · May 2026
Psychopaths Will Fail This Every Time! 4 Signs You’re Dating A Narcissist Or Psychopath…
Lisa Bilyeu · 1.6M subs · December 2025
Pitching Macy's
- 1.
Check your fit against the data above. Macy's mostly buys Beauty & Fashion channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Macy's deal
The full Macy's sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
