Mastercard has 393 tracked YouTube sponsorship deals across 29 channels since April 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 29 | 4 | 10% |
| 250K to 1M subs | 105 | 9 | 35% |
| Over 1M subs | 166 | 6 | 55% |
Categories of the channels Mastercard sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
A Record Breaking Row From California to Hawaii with Kelsey Pfendler
REI · 455K subs · October 2026
The 2026 LCS Championship Opening Ceremony, Presented by Mastercard, featuring Joey Valence & Brae
LCS · 266K subs · October 2026
🔴SWISS STAGE - DZIEŃ 7🔴EMEA MASTERS SUMMER SPLIT 2026🔴
Nervarien · 505K subs · October 2026
KC vs. XLG | MATCH HIGHLIGHTS | VALORANT Champions Shanghai - Group Stage
VALORANT Champions Tour · 1.3M subs · September 2026
The LEC Nice Finals Special | HopEUm Podcast Ep. 30 (feat. Kitty, Skyyart, Sendo, Caltys)
G2 League of Legends · 128K subs · September 2026
Our experience in Paris | G2 EWC Recap
G2 Esports · 626K subs · September 2026
Check your fit against the data above. Mastercard mostly buys Gaming channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Mastercard sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
