Nba 2k Lab has 1,130 tracked YouTube sponsorship deals across 12 channels since September 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 329 | 5 | 56% |
| 250K to 1M subs | 174 | 4 | 30% |
| Over 1M subs | 83 | 2 | 14% |
Categories of the channels Nba 2k Lab sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
PATCH 2.0 WITH 6'10" KD BUILD NBA 2K27 LIVE! 🔴BEST REAL POINT GUARD BRUTAL.SIM & MORE
Brutalsim Da Guru · 209K subs · October 2026
🚨THE FINALS of $15,000 NBA THE RUN Tournament! #ad
Double H · 1.2M subs · October 2026
IS SHOOTING TOO EASY NOW IN NBA 2K27?
LakerFan · 184K subs · October 2026
NBA 2K27 SEASON 2 PATCH UPDATE Changes EVERYTHING!!
AllCity LiveTV · 118K subs · October 2026
I Stream Sniped The #1 RANKED PLAYERS in NBA 2K27
SiimplyGrinding · 919K subs · October 2026
I Created a 7'4 HULK BUILD to BREAK NBA 2K27...
Solo · 899K subs · October 2026
Check your fit against the data above. Nba 2k Lab mostly buys Gaming channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Nba 2k Lab sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
