How to get sponsored by Netflix
Netflix has 590 tracked YouTube sponsorship deals across 78 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Netflix sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 12 | 4 | 2% |
| 250K to 1M subs | 42 | 14 | 8% |
| Over 1M subs | 473 | 30 | 90% |
Niches they buy
Categories of the channels Netflix sponsored in the last 12 months.
Recent Netflix sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Someone Keeps Calling Me …but He's Already In My House
LaurenZside · 10.4M subs · July 2026
Playing Netflix’s first ever horror game...
Gunscreen · 402K subs · July 2026
Netflix & WWE Unreal Season 3: A Waste of Time or...?
World of Geekdom · 80K subs · July 2026
Pitching Netflix
- 1.
Check your fit against the data above. Netflix mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Netflix deal
The full Netflix sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
