Paramount has 963 tracked YouTube sponsorship deals across 53 channels since June 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 63 | 7 | 17% |
| 250K to 1M subs | 64 | 8 | 17% |
| Over 1M subs | 249 | 18 | 66% |
Categories of the channels Paramount sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Lamine and Kane are Leading the Ballon D'or Race, But who has the edge??
CBS Sports Golazo · 3.1M subs · October 2026
It was the first ever MTV Video Music Awards and Madonna was on the cusp of superstardom.
Comedy Central · 12.6M subs · September 2026
Cheyenne’s Brunch Blowout: Grits, Grudges & Drama | Basketball Wives
VH1 · 3.5M subs · September 2026
Ridiculousnessly Funny Celebrity Guests 🤩 SUPER COMPILATION | Ridiculousness
MTV's Ridiculousness · 1.5M subs · September 2026
Dexter | Dexter Finds Cannibal Soup (S8, E3) | SHOWTIME on Paramount+
SHOWTIME · 1.3M subs · August 2026
PAW Patrol & Blippi's Rescue Mission on Dino Island! 🦖
Blippi - Educational Videos for Kids · 27.5M subs · August 2026
Check your fit against the data above. Paramount mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Paramount sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
