How to get sponsored by Paramount
Paramount has 2,554 tracked YouTube sponsorship deals across 67 channels since June 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Paramount sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 66 | 7 | 4% |
| 250K to 1M subs | 208 | 15 | 13% |
| Over 1M subs | 1,320 | 26 | 83% |
Niches they buy
Categories of the channels Paramount sponsored in the last 12 months.
Recent Paramount sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
TEENAGE MUTANT NINJA TURTLES PIZZERIA Opens in LA! (Full Tour)
Rockstar Eater · 202K subs · June 2026
Heavy Morning Rain To Soak North Texas, Impact Tuesday Commute
CBS TEXAS · 565K subs · April 2026
The Bold And The Beautiful - The Tasteless Manipulation
CBS · 2.4M subs · April 2026
Pitching Paramount
- 1.
Check your fit against the data above. Paramount mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Paramount deal
The full Paramount sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
