How to get sponsored by Pepsi

Name: Pepsi YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Pepsi has 113 tracked YouTube sponsorship deals across 25 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

113

Tracked deals

Channels sponsored

September 2026

Latest tracked deal

~6/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Pepsi sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.

Channel size	Deals	Channels	Share
50K to 250K subs	32	2	46%
250K to 1M subs	29	8

Niches they buy

Categories of the channels Pepsi sponsored in the last 12 months.

Food & Cooking29 deals Sports17 deals Entertainment9 deals Science9 deals Lifestyle & Vlog2 deals

Recent Pepsi sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

The Steak Sandwich King - Chef John Manion | What's For Lunch
Chef Donny · 106K subs · September 2026
$1.0K–$2.0K
Est. deal value
"BY-LINE NEWSREEL" 1957 PEPSI COLA PROMOTIONAL NEWSREEL FOR BLACK AUDIENCES GG48575
PeriscopeFilm · 907K subs · August 2026
$70–$141
Est. deal value

Pitching Pepsi

1.
Check your fit against the data above. Pepsi mostly buys Food & Cooking channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Pepsi deal

The full Pepsi sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.

Create a free account Pepsi profile page

Also on SponsorRadar