Performance has 99 tracked YouTube sponsorship deals across 17 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 67 | 8 | 94% |
| 250K to 1M subs | 4 | 3 | 6% |
Categories of the channels Performance sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Can Trent Break 85 After Getting A Lesson?! (Home Course)
Fore Play Golf · 675K subs · October 2026

SMP Lo-Fi - Mojo Hand Effects - Brooklyn SPXPO 26
sonicstate · 265K subs · October 2026

"Tom Brady Was Just a Man to Me" | NFL Legend Osi Umenyiora
High Performance · 827K subs · October 2026

what it's like living alone with two cats🐱🍀 cozy routines, new home decor, picnic, silly kitties
cozytealeaf · 155K subs · October 2026

I'm weaker.. but I WILL get stronger
Justin Lee · 241K subs · September 2026

What Show Day Is Really Like as an IFBB Pro | Europa Pro Vlog
John Jewett · 111K subs · September 2026
Check your fit against the data above. Performance mostly buys Health & Fitness channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Performance sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.