How to get sponsored by Shell
Shell has 110 tracked YouTube sponsorship deals across 23 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Shell sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 1 | 1 | 2% |
| 50K to 250K subs | 10 | 3 | 24% |
| 250K to 1M subs | 13 | 8 | 32% |
| Over 1M subs | 17 | 3 |
Niches they buy
Categories of the channels Shell sponsored in the last 12 months.
Recent Shell sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Pete Crow-Armstrong Stops By The Office + Pardon My Book Hits The Streets
Pardon My Take · 668K subs · August 2026
Each F1 Team's Most Loyal Sponsor
The Grid Gab · 10K subs · July 2026
What It's REALLY Like to Race Le Mans 24 Hours
Archie Hamilton Racing · 481K subs · June 2026
Pitching Shell
- 1.
Check your fit against the data above. Shell mostly buys Automotive channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Shell deal
The full Shell sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
