Sonoran Desert Institute has 422 tracked YouTube sponsorship deals across 14 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 15 | 2 | 5% |
| 250K to 1M subs | 17 | 1 | 5% |
| Over 1M subs | 288 | 8 | 90% |
Categories of the channels Sonoran Desert Institute sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Night Vision Helmet Setup: Every Piece of Gear Explained
We Da People Podcast · 75.7K subs · October 2026
Area 419 Zero Gen II Turret Press: THE KING OF SMOOTH!
Iraqveteran8888 · 2.7M subs · October 2026
SUPPRESSORS AND SBR’S ARE LEGAL
Brandon Herrera · 4.3M subs · October 2026
Sunday Shoot-a-Round # 354
hickok45 · 8.1M subs · October 2026
The Guns Police Were Told to Fear
Administrative Results · 977K subs · October 2026
The 8 Bore Double Rifle (The Original Giant Slayer)
Kentucky Ballistics · 6M subs · September 2026
Check your fit against the data above. Sonoran Desert Institute mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Sonoran Desert Institute sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
