How to get sponsored by Steam

Name: Steam YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Steam has 77 tracked YouTube sponsorship deals across 22 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

Tracked deals

Channels sponsored

July 2026

Latest tracked deal

~2/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

OctNovDecJanMarJunJul

What size channels Steam sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.

Channel size	Deals	Channels	Share
50K to 250K subs	4	3	31%
250K to 1M subs	5	4

Niches they buy

Categories of the channels Steam sponsored in the last 12 months.

Gaming5 deals Entertainment4 deals Music3 deals Education1 deal

Recent Steam sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

БРАТИШКИН СМОТРИТ: СХОДИЛА В П*PНО-КИНОТЕАТР В ЯПОНИИ)) НУ И УЧУДИЛА ТАМ!
BG · 176K subs · July 2026
$149–$298
Est. deal value
I built an AQUARIUM in Two Point Museum!
lilsimsie · 2.2M subs · July 2026
$878–$2.2K
Est. deal value
Shaving Down The Smash Bros Roster

Pitching Steam

1.
Check your fit against the data above. Steam mostly buys Gaming channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Steam deal

The full Steam sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.

Create a free account Steam profile page

Also on SponsorRadar