Target has 167 tracked YouTube sponsorship deals across 29 channels since April 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 72 | 4 | 87% |
| 250K to 1M subs | 8 | 5 |
Categories of the channels Target sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
The mindset shifts that changed how I work
Lucie Fink · 537K subs · October 2026
These 2 Tiny Makeup Tweaks Make a HUGE Difference Over 50
Stephanie Marie · 280K subs · September 2026
Check your fit against the data above. Target mostly buys Gaming channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Target sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 3 | 3 | 4% |
Darktow | Echoes of Exandria | Edinburgh Live Show 2026
Critical Role · 2.9M subs · August 2026
Why Losing Fat After 40 Is Harder (and The One Thing That Actually Fixes It) | Mind Pump 2922
Mind Pump Show · 575K subs · August 2026
The Playstation Is Now Getting Hacked?!
Scrubing · 75.3K subs · August 2026
Pokémon X Target Collection (early Look)
SuperDuperDani · 341K subs · April 2026
