The Book has 249 tracked YouTube sponsorship deals across 180 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 84 | 55 | 44% |
| 250K to 1M subs | 78 | 70 | 41% |
| Over 1M subs | 28 | 24 | 15% |
Categories of the channels The Book sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
7 Kingdoms, the Century of Blood, Dragonstone origins - Aegon's Conquest prelude
David Lightbringer · 179K subs · October 2026
31 Years of Junk Buried... Nobody Would Touch This
HappilyEverHanks · 392K subs · October 2026
Ghost Particles Are Exposing Hidden Black Holes. They Just Won a Nobel Prize.
PBS Space Time · 3.5M subs · October 2026
Why does middle-class life keep getting more expensive?
Money & Macro · 679K subs · October 2026
The Worst Christian Apocalypse Movie of them all 🍿
Emma Thorne · 301K subs · October 2026
My Answer Key Technician Grade 1 😱 मेरे नंबर कैसे कम हो गए? | #review #technician #answerkey #mvo
Master Video Official · 207K subs · October 2026
Check your fit against the data above. The Book mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full The Book sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
