How to get sponsored by Turo
Turo has 101 tracked YouTube sponsorship deals across 49 channels since June 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Turo sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 9 | 5 | 12% |
| 250K to 1M subs | 35 | 17 | 47% |
| Over 1M subs | 30 | 13 | 41% |
Niches they buy
Categories of the channels Turo sponsored in the last 12 months.
Recent Turo sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
My 6 Worst Moments As A Car Youtuber
Doug DeMuro · 5.1M subs · June 2026
I'm 30!! Montana Road Trip + Top 10 Lessons I Learned in My 20's
Beth Grace Moore · 99K subs · June 2026
going to miami for my husband's first film!!! (weekly vlog)
Jess Conte · 2.3M subs · April 2026
Pitching Turo
- 1.
Check your fit against the data above. Turo mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Turo deal
The full Turo sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
