Underdog has 419 tracked YouTube sponsorship deals across 33 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 154 | 11 | 69% |
| 250K to 1M subs | 44 | 4 | 20% |
| Over 1M subs | 24 | 5 | 11% |
Categories of the channels Underdog sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Is THIS FREE 90 OVERALL WORTH GETTING in MUT 27! NMS #10
Swift · 243K subs · October 2026
These Players Are About to Smash in Week 5
Fantasy Football Advice · 122K subs · October 2026
Go Against The Grain | Appraise The Phrase
The Underdog · 191K subs · October 2026
Ed Sheeran, Sydney Sweeney, & Kash Patel’s Pet Fetish | The Tim Dillon Show #513
Tim Dillon · 1.3M subs · September 2026
A Quick 2026 Fantasy Football Draft
Ron Stewart · 76.1K subs · August 2026
Draft Some Underdog Best Ball Teams With Us!
Fantasy Endgame · 104K subs · August 2026
Check your fit against the data above. Underdog mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Underdog sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
