Upwork has 96 tracked YouTube sponsorship deals across 18 channels since September 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 19 | 2 | 35% |
| 250K to 1M subs | 25 | 7 |
Categories of the channels Upwork sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
CERN Physicist: "We Found Something That Shouldn't Exist" | Daniel Whiteson
Danny Jones · 1.3M subs · September 2026
Exposed: The Secret Society Grooming Us Leaders | Redacted
Redacted · 2.9M subs · August 2026
Check your fit against the data above. Upwork mostly buys Finance & Business channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Upwork sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
| Over 1M subs | 10 | 4 | 19% |
Justice For Jessi Draper, Witney Carson and Ben Mandelker Return, RHOC, RHUGT + Suburban Wives
Nick Viall · 315K subs · August 2026
Why Your Parents, School And Job All Lied About Money | Jason Tartick - Host Of Trading Secrets
Scott D. Clary - Success Story Podcast · 479K subs · August 2026
Everything I Warned You About Just Happened... All In One Week
Peter Schiff · 635K subs · August 2026
She Asked Tiktokers To Cover Her Parents’ Murder… Then Got Arrested For It
Mile Higher · 727K subs · July 2026
