Upwork has 120 tracked YouTube sponsorship deals across 26 channels since April 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 10 | 1 | 10% |
| 50K to 250K subs | 17 | 5 |
Categories of the channels Upwork sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Can Nvidia Survive the Jensen Huang Spy Scandal? | E2361
This Week in Startups · 354K subs · November 2026
Vincent Deluard: Why the Stock Market Is More Fragile Than You Think
The Meb Faber Show · 44.2K subs · October 2026
Check your fit against the data above. Upwork mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Upwork sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| 250K to 1M subs | 32 | 8 | 30% |
| Over 1M subs | 46 | 9 | 44% |
News Mix Tape (feat. John Fugelsang)
MSW Media · 62.2K subs · October 2026
Blue Wave On the Prairie? w/ Josh Turek | The Weekly Show with Jon Stewart
The Weekly Show with Jon Stewart · 934K subs · September 2026
Netanyahu In New York, Nepo Babies, & “The View” | The Tim Dillon Show #514
Tim Dillon · 1.3M subs · September 2026
She Was Found Dead in His Bed: The Secret Recordings That Exposed the Truth
Mile Higher · 731K subs · September 2026
