How to get sponsored by Upwork
Upwork has 73 tracked YouTube sponsorship deals across 10 channels since September 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Upwork sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 20 | 1 | 49% |
| 250K to 1M subs | 20 | 4 | 49% |
| Over 1M subs | 1 | 1 | 2% |
Niches they buy
Categories of the channels Upwork sponsored in the last 12 months.
Recent Upwork sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
The Bond Market Breakdown Has Started... Stocks, Housing, Crypto Are Next
Peter Schiff · 628K subs · July 2026
Should You Become A Data Analyst In 2026? Honest Answer
Sundas Khalid · 355K subs · May 2026
Is Upwork Worth It? One Freelancer’s Story And Advice
Upwork · 159K subs · January 2026
Pitching Upwork
- 1.
Check your fit against the data above. Upwork mostly buys Finance & Business channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Upwork deal
The full Upwork sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
