Warby Parker has 287 tracked YouTube sponsorship deals across 138 channels since December 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 66 | 31 | 34% |
| 250K to 1M subs | 85 | 44 | 44% |
| Over 1M subs | 44 | 23 | 23% |
Categories of the channels Warby Parker sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Doug Reacts to the Jaguar Type 01! Saleen Returning? New Porsche Supercar?! THIS CAR POD! EP132
Doug DeMuro · 5.1M subs · October 2026
The Housewives Divorce Curse Strikes Again with Kate Casey
Juicy Scoop™ w Heather McDonald · 166K subs · October 2026
Coffee & Football: Latest Texas Longhorns News & Notes!
On Texas Football · 314K subs · October 2026
*One Night Only* is INSANE
Dylan Is In Trouble · 2.1M subs · September 2026
asking booksellers their favorite book, then reading it
Haley Pham · 4M subs · September 2026
It’s either this or I cheat on you || GAME NIGHT - Ladies & Tangents Podcast Ep. 365
Ladies & Tangents · 85.4K subs · September 2026
Check your fit against the data above. Warby Parker mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Warby Parker sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
