Youtube has 405 tracked YouTube sponsorship deals across 64 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 80 | 6 | 35% |
| 250K to 1M subs | 72 | 16 |
Categories of the channels Youtube sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Video 1023 How To easily repair a bullseye chip in your car windscreen
Australian Inventors Workshop · 304K subs · November 2026
Ten Years of MAGA. What Did We Actually Win?
NXR Studios · 189K subs · November 2026
Check your fit against the data above. Youtube mostly buys News & Politics channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Youtube sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 77 | 24 | 34% |
How to Survive Being a Small YouTube Channel (The Truth About Growth and Money)
Make Money Matt · 972K subs · November 2026
The Rick Burgess Show | LIVE | 11/5/26 | Ep. 448
Rick Burgess Show · 141K subs · November 2026
Lets Try Again. UFO's Are Here We Just Need To Find Them
Caspersight · 1.1M subs · October 2026
Panda Express vs. Iron Chef
Iron Chef Dad · 4.3M subs · October 2026
