For The People has 967 tracked YouTube sponsorship deals across 188 channels since August 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 107 | 6 | 16% |
| 250K to 1M subs | 156 | 41 | 23% |
| Over 1M subs | 409 | 92 | 61% |
Categories of the channels For The People sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Zander Krause & Dan Sileo DEBATE the Eagles’ Plan Without Jalen Hurts
JAKIB Sports · 57.2K subs · October 2026
Go Go Gadget - Almost Friday Podcast EP #195
Almost Friday Podcast · 158K subs · October 2026
Liam Neeson Would Only Do Horror for a Lot of Money & Mark Vanselow’s Directorial Debut!
Adam Carolla · 694K subs · October 2026
Musty Pred Assaulted Our Camera Man!
Skeeter Jean · 2.6M subs · October 2026
I Confronted LA Influencers…
Santea · 803K subs · October 2026
My Armpit Pain Test Went Horribly Wrong
Houston Jones · 5.4M subs · October 2026
Check your fit against the data above. For The People mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full For The People sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
