Discover brands sponsoring YouTube creators
For The People has 50 tracked YouTube sponsorship deals across 18 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 3 | 1 | 13% |
| 250K to 1M subs | 11 | 9 | 46% |
| Over 1M subs | 10 | 4 | 42% |
Categories of the channels For The People sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Age of Arrogant Sony 2 Electric Boogaloo│ Explained in Autistic detail
It'sAGundam · 818K subs · July 2026

China’s Disturbing “Life Swap” Reality Show
Wonny · 357K subs · July 2026

Cynthia Erivo is even creepier now
Sydney Watson · 1.2M subs · June 2026
Check your fit against the data above. For The People mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
The full For The People sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

TikTok's Toxic "Alpha Female" Content Isn't Empowering Women...It's Setting Them Up To Fail.
Salem Tovar · 895K subs · June 2026

Hyperpop Song Bracket
HIVEMIND · 477K subs · June 2026

Reckless Ben VS Bricks & Minifigs | The $200,000 LEGO Scandal
Brandon Buckingham · 1.3M subs · June 2026