How to get sponsored by Lexus
Lexus has 30 tracked YouTube sponsorship deals across 17 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Lexus sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 8 | 5 | 62% |
| Over 1M subs | 5 | 3 | 38% |
Niches they buy
Categories of the channels Lexus sponsored in the last 12 months.
Recent Lexus sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Episode 15 | Lexus Challenge | Norrie Faces Pike In Barcelona 2026
ATP Tour · 575K subs · April 2026
Daniela Andrade - I See Red (official Video)
Daniela Andrade · 2M subs · March 2026
My Week With The 2026 Lexus Rx 500h F Sport Performance
Matt Maran Motoring · 460K subs · March 2026
Pitching Lexus
- 1.
Check your fit against the data above. Lexus mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Lexus deal
The full Lexus sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
