How to get sponsored by Lexus
Lexus has 38 tracked YouTube sponsorship deals across 22 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Lexus sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 3 | 2 | 17% |
| 250K to 1M subs | 10 | 7 | 56% |
| Over 1M subs | 5 | 3 | 28% |
Niches they buy
Categories of the channels Lexus sponsored in the last 12 months.
Recent Lexus sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Mariners Collect Back-to-Back Series Wins vs. Cubs, Phillies
Seattle Mariners · 92K subs · August 2026
![Options After Leaving Medicine [Doctors in Cars Ep. 1]](https://i.ytimg.com/vi/pFFhwfXym24/mqdefault.jpg)
Options After Leaving Medicine [Doctors in Cars Ep. 1]
Kevin Jubbal, M.D. · 268K subs · June 2026
2025 Lexus Rx 500h F Sport Performance Blackline Special Edition Awd - Two Topher Take
TheTopher · 922K subs · May 2026
Pitching Lexus
- 1.
Check your fit against the data above. Lexus mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Lexus deal
The full Lexus sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
