How to get sponsored by Mattel

Name: Mattel YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Mattel has 46 tracked YouTube sponsorship deals across 23 channels since April 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

Tracked deals

Channels sponsored

September 2026

Latest tracked deal

~2/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

OctNovJanJunJulAugSep

What size channels Mattel sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.

Channel size	Deals	Channels	Share
50K to 250K subs	5	5	36%
Over 1M subs	9	8

Niches they buy

Categories of the channels Mattel sponsored in the last 12 months.

Entertainment7 deals DIY & Crafts2 deals Education2 deals Technology2 deals Lifestyle & Vlog1 deal

Recent Mattel sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Monster High 2026 Fang Vote Abbey Unboxing!
ZombieXCorn · 1.6M subs · September 2026
$400–$799
Est. deal value
HUNTR/X vs. Saja Boys 🏆 KPop Demon Hunters: Ultimate Fan Show 3 | Netflix Family
Netflix Family · 10.7M subs · September 2026
$235–$471
Est. deal value

Pitching Mattel

1.
Check your fit against the data above. Mattel mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Mattel deal

The full Mattel sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.

Create a free account Mattel profile page

Also on SponsorRadar