How to get sponsored by Mattel
Mattel has 63 tracked YouTube sponsorship deals across 22 channels since April 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Mattel sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 3 | 3 | 9% |
| 250K to 1M subs | 1 | 1 | 3% |
| Over 1M subs | 29 | 12 | 88% |
Niches they buy
Categories of the channels Mattel sponsored in the last 12 months.
Recent Mattel sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
NBC Network - Hey, Hey, Hey, It's Fat Albert (Complete Broadcast, 4/27/1970) 📺
The Museum of Classic Chicago Television (www.FuzzyMemories.TV) · 214K subs · August 2026
Neca Chucky Tv Series Blind Box Action Figure Figure Unboxing
SuperSorrell · 127K subs · January 2026
Santa Saves The Day As Oliver’s Nanny! Funny Christmas Kids Story
Diana and Roma EN · 30M subs · December 2025
Pitching Mattel
- 1.
Check your fit against the data above. Mattel mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Mattel deal
The full Mattel sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
