How to get sponsored by Michelin
Michelin has 99 tracked YouTube sponsorship deals across 34 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Michelin sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 32 | 7 | 52% |
| 250K to 1M subs | 9 | 7 | 15% |
| Over 1M subs | 20 | 4 | 33% |
Niches they buy
Categories of the channels Michelin sponsored in the last 12 months.
Recent Michelin sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Mazda MX-5 Cup 2026 | Round 10 - VIR | Livestream
The RACER Channel · 100K subs · August 2026
The Guerrilla Just Got SPORTY! | Royal Enfield Guerrilla 450 Apex Review
Usernamekate · 209K subs · August 2026
2026 IMSA VIRginia Is For Racing Lovers Grand Prix | Michelin Pilot Challenge | Alton, Virginia
IMSA Official · 1.9M subs · August 2026
Pitching Michelin
- 1.
Check your fit against the data above. Michelin mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Michelin deal
The full Michelin sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
