Michelin has 102 tracked YouTube sponsorship deals across 31 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 54 | 11 | 78% |
| 250K to 1M subs | 6 | 4 | 9% |
| Over 1M subs | 9 | 1 | 13% |
Categories of the channels Michelin sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
I Did Not Expect This On My Cf Moto 450mt Ride
Usernamekate · 213K subs · October 2026
2026 IMSA Fox Factory 120 | Michelin Pilot Challenge | Michelin Raceway Road Atlanta | Braselton, GA
IMSA Official · 2M subs · October 2026
Good Times Over Lap Times: The 500 East Course Preview at Lincoln Trail
vurbmoto · 179K subs · September 2026
Mazda MX-5 Cup 2026 | Round 12 - IMS | Livestream
The RACER Channel · 101K subs · September 2026
Zarbex E36 Compact Tuning FINALE Teil 3/3 | Folienprinz x BreitenBerg
BreitenBerg · 54.2K subs · September 2026
Genesis Défie L'élite Du Fia Wec Avec Michelin - Michelin Motorsport
Michelin Motorsport · 87.4K subs · July 2026
Check your fit against the data above. Michelin mostly buys Automotive channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Michelin sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
