How to get sponsored by Nike

Name: Nike YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Nike has 131 tracked YouTube sponsorship deals across 48 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

131

Tracked deals

Channels sponsored

October 2026

Latest tracked deal

~7/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

Oct

What size channels Nike sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.

Channel size	Deals	Channels	Share
50K to 250K subs	34	10	48%
250K to 1M subs	16	4

Niches they buy

Categories of the channels Nike sponsored in the last 12 months.

Sports34 deals Music10 deals Beauty & Fashion9 deals Gaming6 deals Science5 deals

Recent Nike sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

I Built The World's Greatest Football Team!
Jesser · 50.4M subs · October 2026
$14.7K–$30.7K
Est. deal value
I HOSTED THE CRAZIEST NYvsNY BASKETBALL TRYOUTS IN NEW YORK!
Cam Wilder · 2.3M subs · August 2026
$3.5K–$6.9K
Est. deal value
2026 Nike Rbi World Series: Softball

Pitching Nike

1.
Check your fit against the data above. Nike mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Nike deal

The full Nike sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.

Create a free account Nike profile page

Also on SponsorRadar