How to get sponsored by Roka
Roka has 25 tracked YouTube sponsorship deals across 5 channels since January 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Roka sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 2 | 1 | 13% |
| Over 1M subs | 14 | 3 | 88% |
Niches they buy
Categories of the channels Roka sponsored in the last 12 months.
Recent Roka sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Sam Laidlow’s Challenge Roth-winning Canyon Speedmax CFR
Global Triathlon Network · 1.1M subs · July 2026
Movement Practice to Strengthen Your Mind-Body Connection | Ido Portal
Andrew Huberman · 7.6M subs · June 2026
What Comedy Taught Me About My Cancer (& The Other Way Around)
Rich Roll · 1.6M subs · November 2025
Pitching Roka
- 1.
Check your fit against the data above. Roka mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Roka deal
The full Roka sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
