How to get sponsored by Rula
Rula has 63 tracked YouTube sponsorship deals across 17 channels since January 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Rula sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 20 | 3 | 36% |
| 250K to 1M subs | 24 | 10 | 43% |
| Over 1M subs | 12 | 2 | 21% |
Niches they buy
Categories of the channels Rula sponsored in the last 12 months.
Recent Rula sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
CboysTV Merch in Mugshots, Reckless Driver at Golf Course, & ATV Race Reaction || LWO Podcast #226
Life Wide Open with CboysTV · 393K subs · July 2026
Bo Derek | Club Random With Bill Maher
Club Random Podcast · 885K subs · July 2026
177. Cheating
Overthink Podcast · 183K subs · June 2026
Pitching Rula
- 1.
Check your fit against the data above. Rula mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Rula deal
The full Rula sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
