How to get sponsored by Spotify
Spotify has 30 tracked YouTube sponsorship deals across 12 channels since April 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Spotify sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 1 | 1 | 5% |
| 250K to 1M subs | 18 | 3 | 90% |
| Over 1M subs | 1 | 1 | 5% |
Niches they buy
Categories of the channels Spotify sponsored in the last 12 months.
Recent Spotify sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Markets Are Acting Like Nothing’s Wrong
Bankless · 280K subs · May 2026
Everything New Coming To Spotify In 2026: Talking With Spotify Co-ceo Gustav Söderström
MilesAboveTech · 264K subs · April 2026
Tame Impala - Dracula (live From Pier 4 At Brooklyn Army Terminal)
tameimpalaVEVO · 509K subs · October 2025
Pitching Spotify
- 1.
Check your fit against the data above. Spotify mostly buys Finance & Business channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Spotify deal
The full Spotify sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
