Spotify has 46 tracked YouTube sponsorship deals across 15 channels since April 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 2 | 2 | 6% |
| 250K to 1M subs | 31 | 3 |
Categories of the channels Spotify sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Why Jtx Could Be Solana’s Answer To Coinbase And Binance
Bankless · 280K subs · July 2026
Everything New Coming To Spotify In 2026: Talking With Spotify Co-ceo Gustav Söderström
MilesAboveTech · 268K subs · April 2026
Check your fit against the data above. Spotify mostly buys Finance & Business channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Spotify sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
| Over 1M subs | 1 | 1 | 3% |
Ukhozi Fm Music Indaba 2025
Ukhozi FM TV · 59.4K subs · November 2025
Tame Impala - Dracula (live From Pier 4 At Brooklyn Army Terminal)
tameimpalaVEVO · 513K subs · October 2025
An Experimental Fiction Reading Vlog 📚🫠 Feat. Stephen King & Virginia Woolf
Plant Based Bride · 236K subs · September 2025
Cuma Ada 9 Unit Di Dunia, Harganya Sentuh 14 Miliar
Fitra Eri · 3.3M subs · September 2025
