Today’s Sponsors has 211 tracked YouTube sponsorship deals across 15 channels since September 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 5 | 3 | 4% |
| 250K to 1M subs | 7 | 3 | 5% |
| Over 1M subs | 121 | 8 | 91% |
Categories of the channels Today’s Sponsors sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Why Did They Change Their Story? | Negligent Discharge Friday | 10.2.2026
Cleared Hot Podcast - Powered By BRCC · 225K subs · October 2026
Why did AOC Preach in a Catholic Church? - Dr Taylor Marshall
Dr Taylor Marshall · 2M subs · October 2026
Spencer Pratt Gets His Revenge as James Talarico Attack Goes Viral Fast
The Rubin Report · 3.2M subs · October 2026
The Ministry of Minding Your Own Business
Chad Prather · 495K subs · October 2026
Left Wing Radicals Side With An Evil Murderous Woman AGAIN | Ep. 1849
Matt Walsh · 3.5M subs · October 2026
Botched Execution Of Christa Pike: What Happens NEXT?
Michael Knowles · 2.6M subs · October 2026
Check your fit against the data above. Today’s Sponsors mostly buys News & Politics channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Today’s Sponsors sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
