Gusto has 152 tracked YouTube sponsorship deals across 35 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 1 | 1 | 1% |
| 50K to 250K subs | 24 | 9 |
Categories of the channels Gusto sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Weaponized: Abortion Pills, ICE Raids and the Cassidy Hutchinson Investigation | #SISTERSINLAW
Politicon · 488K subs · October 2026
Celebrating Nothing, Sleep Records, Talk Show Hosts | Thursday Afternoon MMP 10-8-26 | Bill Burr
Bill Burr · 1.1M subs · October 2026
Check your fit against the data above. Gusto mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Gusto sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| 250K to 1M subs | 90 | 12 | 63% |
| Over 1M subs | 28 | 9 | 20% |
Have Better Conversations and Build Deeper Connections with Vanessa Van Edwards
Chris Hutchins · 101K subs · October 2026
True Ghost Stories That Will Keep You Up At Night | Sleep Paralysis Demons & Shadow Figures (x351)
Two Girls One Ghost Podcast · 207K subs · October 2026
Companies Are Getting Paid $500k+ To Sell Their Business Data
StartupWise · 90.1K subs · September 2026
A Dramatic Solution for Brain Rot
Cal Newport · 367K subs · September 2026
