Toyota has 236 tracked YouTube sponsorship deals across 61 channels since March 2022. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 133 | 17 | 71% |
| 250K to 1M subs | 31 | 9 |
Categories of the channels Toyota sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
The Trade That Built Two Contenders & updated Broncos Targets | DNVR Draft Podcast
DNVR Sports · 156K subs · October 2026
Nebraska SWEEPS No. 7 Wisconsin in front of ELECTRIC crowd at home | Nebraska Volleyball Highlights
Nebraska Huskers · 85.7K subs · October 2026
Check your fit against the data above. Toyota mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Toyota sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 23 | 15 | 12% |
How to Launch Your Boat | A Beginner's Guide to Boating Ep. 5
Bass Pro Shops · 131K subs · October 2026
Bonk The Blues | Toyota Game Recap 10/3/2026
Colorado Avalanche · 89.2K subs · October 2026
Case Study: Keenum says Ben Johnson will be ‘greatest offensive coach all-time’ | Toyota Talks
FOX 32 Chicago · 486K subs · September 2026
The Sebastian Maniscalco Show | Congratulations, You're Dumb: Is College A Scam?
Sebastian Maniscalco · 812K subs · September 2026
